Our Team

June Stone

Founder – CEO

In New York June owned and operated a pair of successful restaurants with her artist husband. She taught herself public relations and launched her own PR and marketing firm after later selling the eateries. Clients for whom she generated publicity included Lenox Hill Hospital and Congressman Lester Wolff. During this period June also served as PR director for International Commodities Export Company (ICEC).
Her noteworthy accomplishments included producing events for Robert F. Kennedy’s presidential campaign, featuring celebrities such as Ella Fitzgerald and James Earl Jones, and serving as Development Director for the Robert F. Kennedy Theatre for Children.
June’s strong community relations roots included founding and serving as President of Community Priorities, where she developed and implemented philanthropic projects on behalf of major corporations such as Con Edison. She also championed the Harlem Music Festival, trained rehabilitated drug addicts to reenter the workforce for the Bowery Mission, and established mobile feeding programs for New York City’s homeless.

June Stone was inspired to immigrate to Israel in 1998. The stark contrast of Israel’s natural beauty marred by graffiti, garbage and dog waste motivated her to organize her neighbours and form a street association to bring about positive changes. The key was to transform Israelis’ love of their homeland into a sense of personal accountability – and self-supporting actions -to empower her vision of renewal. This led to the establishment of Because I Care – Israel, our non-profit organization.

June received Tel Aviv’s “Woman of the Year” award in 2007 in recognition of this achievement.

June receiving Tel Aviv’s “Woman of the Year” award in 2007

She is the mother of two sons and proud grandmother to three grandchildren. She lives in Tel Aviv’s Yemenite quarter (Kerem Hataimanim) with her dog, Pebbles.

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